How To Help

Become a Corporate Partner

The Research Foundation of Cerebral Palsy Alliance is at the forefront of research into cerebral palsy worldwide. Partner with us to find the answers to prevent and cure the most common physical disability in childhood.

This is an issue that will touch the lives of many of your employees and customers. Help promote the alarming incidence of this condition - 1 in 400 children is born with cerebral palsy.

Ways you can get involved:

Through Your Customers – 'cause related' marketing

Cause related marketing enables us to work together to build a partnership that can drive your sales for a product or service, and at the same time build our Research Foundation's brand, raise awareness of cerebral palsy, and raise much needed funds.

How cause related marketing helps you:

Builds trust and engages with your customers
Appeals to a new target audience
Strengthens brand equity and emotional loyalty
Reinforces your brand as a socially responsible company

Why should you do it?

There are over half a million Australians directly affected by cerebral palsy and these people are passionate about supporting companies that support them.
48% of customers show a change of behaviour because of a cause related marketing initiative.

For more information call 1300 55 11 37 or email rfadmin@cerebralpalsy.org.au

Involve Your Employees

Disability is an issue that is relevant to all of us and there are many ways your employees can get involved.

Payroll giving

Encourage your employees to donate to charity through their payroll. Your company can further recognise their contribution by matching the amount they give.

Events

Why not enter a team of employees into one of our events? We've got a range of events to suit everyone, or they can create their own fundraiser. A great way to get your staff excited is to match their fundraising efforts.

For more information call 1300 55 11 37 or email rfadmin@cerebralpalsy.org.au